International Tree Foundation (ITF) promotes community-led forestry projects in the UK and Africa. Founded in Kenya in 1922 by Richard St. Barbe Baker and Chief Josiah Njonjo, they currently support reforestation initiatives in seven African countries and in the UK. By 2024, their goal is to plant 20 million trees in Kenya.
Some 70 million people around the globe rely on trees for their income. They provide resources that are nutritious, crucial to infrastructure and are the source of much of our medication. Trees play a vital role in communities, providing fuel, food and a source of income to these growing communities in Kenya. This is why we only use sustainably sourced wood for our wardrobes, to ensure that these communities are not affected.
To put it simply, nothing more than you already are. Whenever a purchase is made with us at Fittingly, we plant a tree with our friends at the ITF. We are always working to make our business more environmentally friendly, from carefully selected, responsibly sourced materials through to our packaging-free deliveries.